Anna van Borre x Old Habits Die Hard

For the creative Hat Series by Old Habits Die Hard, I photographed and filmed Anna van Borre, the founder of Amsterdam-based jewellery brand La Pipe. This series is centred around inspiring creative founders based in The Netherlands, and together with them Old Habits Die Hard explores personal style and the transformative character of a hat.

Combining fashion photography with short-form video, the visuals capture the different designs in a natural yet editorial way. Movement, expression and subtle details bring each look to life, while Anna’s distinctive style gives every hat its own character. The result is a cohesive collection of photo and video content created for the fashion label’s online and social platforms.